Evaluating And Selling A Boat Privately
Evaluating a boat that you plan to sell is important, but there is also a lot that you can do to improve its value during the sales process. Specifically, if you are good at advertising the boat, you will have more interested buyers and can therefore afford to be less flexible about the price.
Also, by managing to get a good amount of interested buyers thanks to good boat marketing, you will be able to avoid having to sell the boat via a dealer, therefore avoiding to waste money on hefty commission payments on your vessel.
First of all, make sure that you advertise the boat in a way to put it into the best light and so to attract lots of potential buyers. Internet listings are an obvious choice – some of them are paid for but several listings are free to the seller. Do a web search to find out about possible sites where to advertise your boat.
Making some good quality photographs will be essential as a picture is worth a thousand words. Use a digital camera so that you can take lots of shots and choose the best ones, and make sure that the boat is tidy and uncluttered when you photograph.
Research the advertisement and classified sites on the Internet where you could put an ad on, and after having chose a couple that look best, design and place that ad. Don’t make it comprehensive but concentrate on making buyers interested, you can always send them a full spec list later. Get a paid for advertisement if it means that it will be placed in a better position.
Another great place for adverts are signboards of local marinas or boating clubs, especially considering that it is likely that the buyer will be from the surrounding area. You can use a printout of your online ad to advertise on signboards. Trade magazines are another advertising platform to consider.
Focus on designing an ad that emphasizes the boat’s main good points, possibly introducing them with a little personal story about a trip on the vessel. Also during negotiations, you should focus on what makes your boat special.
Make a plan on how to deal with the enquiries you will receive. It is a good idea to prepare an inventory sheet that includes more information and possibly more pictures, which should show off your boat really well.
Don’t forget than when it comes to the price, most buyers will expect to be able to negotiate on the initial asking price somewhat, so be ready to counter any objections they may have and to be able to reiterate the boat’s value. Still, be ready to concede a bit on the price.
Keep price negotiation friendly and professional, and gently remind the buyer of the boat’s positive points if the asked rebate is too big. Be consistent, gracious but firm, and you will close the boat sale deal in a way that will be satisfactory to you.
BoatValueWorld.com is the premier resource for boat prices on the Net, with guides on matters such as how to handle boat transactions, as well as on boat sale negotiation, value-for-money refurbishments, yacht prices – click the links above to find out more!
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